I'm not sure why so many people wear texts on their clothing and on their skin. Perhaps they feel that such portable writing serves to display certain thing about themselves. For example, some texts can display someone's wealth, or hobbies and interests or even their sense of humor. A person's shirt could have a sports team's name or mascot or a players jersey, and this would imply that they like that team or sport. Or some people who wear brand name clothes with the brand or the brand's logo on the clothing item, are probably trying to let other people around them know that they are wealthy enough to afford these clothes.
I have a friend who plays lacrosse and has a tattoo of lacrosse sticks on his leg. Personally, I think this is kind of weird especially when half of the clothes he wears have something about lacrosse on them. I suppose it is more important to him than I thought it was.
In general, I think people wear texts on clothing or their skin because they are trying to express something about themselves. They might not realize it when they wear the clothes or get the tattoo but they are still expressing something about their own personality.
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