In the Heineken commercial there is a group of women being lead around a living space by one of their friends. The owner of the living space shows them some rooms and finally a huge walk in closet with nice clothes, purses and shoes. The women are all extremely excited by the clothes and start screaming. As they are screaming, they hear the men that are also being shown around the living space have a similar reaction. Instead of reacting this way to a walk in closet, they are screaming over a walk in fridge filled with cold Heineken beers. The reaction of the men mimics the reaction of them women, and is even greater than the reaction of the women.
This commercial is a big stereotype of men and women. It stereotypes men by implying that all men would get excited by a walk in fridge filled with beer, and it stereotypes women by implying that all women would get excited by a walk in closet filled with nice clothes, purses and shoes. Although not all men get excited by beer and not all women get excited by clothes, the audience that this commercial reaches would be able to relate to the commercial. This commercial was played on ESPN, and many men who watch ESPN for big sports games, usually have a beer while their watching. Therefore this commercial, although stereotypical, applies to many people who will view it.
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